Embracing Account Management
Marta Stiglin2018-05-15T19:20:15+00:00Ever wonder why Account Management is ill-defined and undervalued?
Build It, Buy It or Both?
Marta Stiglin2018-05-15T18:57:11+00:00It's time to rethink the sourcing of advertising services.
Balancing Information & Inspiration
Marta Stiglin2018-05-15T18:59:08+00:00How to balance information and inspiration in crafting creative briefs.
10 Tips for Operational Effectiveness
Marta Stiglin2018-05-16T16:40:54+00:00Tools, templates, systems and processes—what makes workgroups work?
Stop Talking and Start Doing
Marta Stiglin2018-05-15T19:22:37+00:00Hey in-house agencies, stop talking and show 'em what you’ve got!
From Order Taker to Business Partner
Marta Stiglin2018-05-15T19:25:09+00:00How to arrive at a place of increased cooperation and mutuality with clients.
Can In-House Ever Be Great?
Marta Stiglin2018-05-15T19:27:02+00:00The importance of defining who, why, what and how before it's defined for you.
Assume More Responsibility
Marta Stiglin2018-05-15T19:37:05+00:00As clients spend less on external resources, in-house teams need to take on more.
Principles of Partnership
Marta Stiglin2018-05-15T19:36:34+00:00Do the relationships we have with those we call “partners” truly result in partnership?
Doing More with Less
Marta Stiglin2018-05-15T19:38:07+00:00Tasked to do more with less, teams find it challenging to meet growing demands.