The In-House Identity Crisis
Marta Stiglin2020-06-22T03:44:01+00:00Are we empowering in-house agencies to lead or relegating them to follow?
Breaking Through by Breaking Free
Marta Stiglin2020-06-22T02:52:32+00:00To be better, we have to be willing to do things differently.
Savings Play to Corporate Strategy
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Savings Play to Corporate Strategy
Collaboration, Creativity, Empowerment, External Agency, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Other, Partnership, Resource Optimization, Team Effectiveness, Value
Savings Play to Corporate Strategy
Marta Stiglin2020-06-22T04:00:09+00:00Insourcing is more than a way to save, it's a corporate strategy.
Shifting from Reactive to Relational
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Shifting from Reactive to Relational
Account Management, Collaboration, Creativity, Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Partnership, Productivity, Professional Development, Team Effectiveness, Value, Vision
Shifting from Reactive to Relational
Marta Stiglin2018-09-07T21:36:20+00:00How to work with clients in a way that’s relational versus reactive.
Looking Back to Look Forward
Marta Stiglin2018-09-06T17:33:41+00:00Partnership Reviews enable stronger relationships between agencies and clients.
Embracing Account Management
Marta Stiglin2018-05-15T19:20:15+00:00Ever wonder why Account Management is ill-defined and undervalued?
Build It, Buy It or Both?
Marta Stiglin2018-05-15T18:57:11+00:00It's time to rethink the sourcing of advertising services.
From Order Taker to Business Partner
Marta Stiglin2018-05-15T19:25:09+00:00How to arrive at a place of increased cooperation and mutuality with clients.
Assume More Responsibility
Marta Stiglin2018-05-15T19:37:05+00:00As clients spend less on external resources, in-house teams need to take on more.
Principles of Partnership
Marta Stiglin2018-05-15T19:36:34+00:00Do the relationships we have with those we call “partners” truly result in partnership?