The In-House Identity Crisis
Marta Stiglin2020-06-22T03:44:01+00:00Are we empowering in-house agencies to lead or relegating them to follow?
Are we empowering in-house agencies to lead or relegating them to follow?
To be better, we have to be willing to do things differently.
Insourcing is more than a way to save, it's a corporate strategy.
How to work with clients in a way that’s relational versus reactive.
Partnership Reviews enable stronger relationships between agencies and clients.
Ever wonder why Account Management is ill-defined and undervalued?
It's time to rethink the sourcing of advertising services.
How to arrive at a place of increased cooperation and mutuality with clients.
As clients spend less on external resources, in-house teams need to take on more.
Do the relationships we have with those we call “partners” truly result in partnership?