Technology: The Next Frontier
Marta Stiglin2023-09-20T05:44:17+00:00Many in-house agencies are embracing technology as a way to advance digital maturity.
The In-House Identity Crisis
Marta Stiglin2020-06-22T03:44:01+00:00Are we empowering in-house agencies to lead or relegating them to follow?
Breaking Through by Breaking Free
Marta Stiglin2020-06-22T02:52:32+00:00To be better, we have to be willing to do things differently.
Savings Play to Corporate Strategy
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Savings Play to Corporate Strategy
Collaboration, Creativity, Empowerment, External Agency, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Other, Partnership, Resource Optimization, Team Effectiveness, Value
Savings Play to Corporate Strategy
Marta Stiglin2020-06-22T04:00:09+00:00Insourcing is more than a way to save, it's a corporate strategy.
Shifting from Reactive to Relational
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Shifting from Reactive to Relational
Account Management, Collaboration, Creativity, Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Partnership, Productivity, Professional Development, Team Effectiveness, Value, Vision
Shifting from Reactive to Relational
Marta Stiglin2018-09-07T21:36:20+00:00How to work with clients in a way that’s relational versus reactive.
Looking Back to Look Forward
Marta Stiglin2021-08-17T00:22:41+00:00Partnership Reviews enable stronger relationships between agencies and clients.
Who’s Responsible for an Ad Gone Bad?
Marta Stiglin2018-06-04T19:42:57+00:00The great debate gets reactivated—is insourcing the reason the Pepsi ad went bad?
Balancing Information & Inspiration
Marta Stiglin2023-04-12T10:26:13+00:00How to balance information and inspiration in crafting creative briefs.
From Order Taker to Business Partner
Marta Stiglin2023-11-07T01:43:40+00:00How to arrive at a place of increased cooperation and mutuality with clients.