The In-House Identity Crisis
Marta Stiglin2020-06-22T03:44:01+00:00Are we empowering in-house agencies to lead or relegating them to follow?
Are we empowering in-house agencies to lead or relegating them to follow?
To be better, we have to be willing to do things differently.
Insourcing is more than a way to save, it's a corporate strategy.
How to work with clients in a way that’s relational versus reactive.
Partnership Reviews enable stronger relationships between agencies and clients.
The great debate gets reactivated—is insourcing the reason the Pepsi ad went bad?
How to balance information and inspiration in crafting creative briefs.
How to arrive at a place of increased cooperation and mutuality with clients.