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  • Breaking Through by Breaking Free
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    Breaking Through by Breaking Free

    Collaboration, Creativity, Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Productivity, Resource Optimization, Team Effectiveness, Value, Vision

Breaking Through by Breaking Free

Marta Stiglin2019-07-17T03:18:59+00:00June 2019|

To be better, we have to be willing to do things differently.

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  • Savings Play to Corporate Strategy
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    Savings Play to Corporate Strategy

    Collaboration, Creativity, Empowerment, External Agency, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Other, Partnership, Resource Optimization, Team Effectiveness, Value

Savings Play to Corporate Strategy

Marta Stiglin2019-07-17T03:06:03+00:00September 2018|

Insourcing is more than a way to save, it's a corporate strategy.

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  • Shifting from Reactive to Relational
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    Shifting from Reactive to Relational

    Account Management, Collaboration, Creativity, Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Partnership, Productivity, Professional Development, Team Effectiveness, Value, Vision

Shifting from Reactive to Relational

Marta Stiglin2018-09-07T21:36:20+00:00May 2018|

How to work with clients in a way that’s relational versus reactive.

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  • Looking Back to Look Forward
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    Looking Back to Look Forward

    Collaboration, Creativity, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Partnership, Productivity, Team Effectiveness, Value

Looking Back to Look Forward

Marta Stiglin2018-09-06T17:33:41+00:00November 2017|

Partnership Reviews enable stronger relationships between agencies and clients.

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  • Who’s Responsible for an Ad Gone Bad?
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    Who’s Responsible for an Ad Gone Bad?

    Creativity, Empowerment, External Agency, In-House Agency, Inspiration, LATEST NEWS, Marketing, Team Effectiveness

Who’s Responsible for an Ad Gone Bad?

Marta Stiglin2018-06-04T19:42:57+00:00April 2017|

The great debate gets reactivated—is insourcing the reason the Pepsi ad went bad?

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  • Want Change? You Need Guts!
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    Want Change? You Need Guts!

    Empowerment, In-House Agency, Inspiration, Operational Effectiveness, Organizational Advancement, Productivity, Team Effectiveness

Want Change? You Need Guts!

Marta Stiglin2018-05-16T16:38:08+00:00November 2016|

Want change? It's time to enlist your head, heart and gut to start working together.

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  • Value—Get Your Game On
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    Value—Get Your Game On

    Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Organizational Advancement, Productivity, Resource Optimization, Team Effectiveness, Value

Value—Get Your Game On

Marta Stiglin2018-05-15T18:49:29+00:00August 2016|

Why in-house agencies need to make the bottom line a top priority.

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  • Embracing Account Management
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    Embracing Account Management

    Account Management, Collaboration, Empowerment, In-House Agency, Inspiration, LATEST NEWS, Marketing, Operational Effectiveness, Partnership, Productivity, Professional Development, Team Effectiveness

Embracing Account Management

Marta Stiglin2018-05-15T19:20:15+00:00December 2015|

Ever wonder why Account Management is ill-defined and undervalued?

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  • Balancing Information & Inspiration
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    Balancing Information & Inspiration

    Creativity, Inspiration, LATEST NEWS, Marketing, Professional Development, Team Effectiveness, Writing

Balancing Information & Inspiration

Marta Stiglin2018-05-15T18:59:08+00:00May 2015|

How to balance information and inspiration in crafting creative briefs.

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