For over 20 years, Marta Stiglin has been providing marketing counsel and organizational leadership to companies across an array of industries. While the challenges those teams face are unique, their need for astute planning and direction is the same.
Marta is one of the leading organizational strategists and change agents in the in-house advertising and marketing community, called upon as an expert by publications from AdWeek to the Wall Street Journal to provide insight into the state of the industry.
She is also a founding member of the In-House Agency Forum (IHAF), the premier association for corporate advertising, marketing and creative agencies—serving on its Board of Directors for ten years, two as chairman. Additionally, Marta is a frequent instructor of professional development workshops for various trade organizations and a guest speaker/session facilitator for a host of industry events nationally.
Prior to founding her consulting practice, Marta held a director-level position at Bose Corporation where she led the planning and development of marketing communications for the consumer products divisions—overseeing advertising and merchandising for the direct, retail and wholesale channels. Previously Marta worked on the external agency side, advancing to executive management as lead strategist on numerous blue-chip accounts.
Want to hear more? Listen to Episode 1 of the Inside Jobs podcast or read Build It, Buy It, or Both, published through Harvard Business School and featured in the International Journal of Marketing Studies.