Embracing Account Management
Marta Stiglin2026-04-23T03:26:26+00:00Why Account Management is a critical yet often overlooked function—and how embracing the role elevates the entire in‑house agency.
Build It, Buy It or Both?
Marta Stiglin2026-04-23T03:22:28+00:00Five evergreen principles that help internal and external agencies collaborate more effectively and build high‑performing resourcing models.
Better Briefs: Balancing Information & Inspiration
Marta Stiglin2026-04-23T02:01:44+00:00Discover how to write creative briefs that inform, inspire, and motivate your team to deliver standout work.
10 Tips for Operational Effectiveness
Marta Stiglin2026-04-23T14:47:41+00:00Ten practical, people‑centered tips to strengthen operational effectiveness and elevate team performance across your organization.
Stop Talking and Start Doing
Marta Stiglin2026-04-23T03:15:02+00:00In‑house agencies add real value when they lead with insight, take initiative, and demonstrate their capabilities through meaningful action.
From Order Taker to Business Partner
Marta Stiglin2026-04-23T03:13:48+00:00Internal agencies become partners when they build expertise, demonstrate acumen, manage projects with precision, and delight their clients.
Can In-House Ever Be Great?
Marta Stiglin2026-04-23T03:12:39+00:00Great in‑house agencies don’t happen by accident—they define who they are, how they operate, and the value they deliver before someone does it for them.
The Shift In House
Marta Stiglin2026-04-23T03:09:51+00:00As companies rely more on internal agencies, success depends on early involvement, flexible mindsets, and collaboration with external partners.
Principles of Partnership
Marta Stiglin2026-04-23T03:08:07+00:00True partnership goes beyond labels. It’s built on mutuality, personal connection, and long‑term commitment between people, not corporations.
Doing More with Less
Marta Stiglin2026-04-23T03:05:27+00:00Doing more with less isn’t about stretching people thin—it’s about working smarter, eliminating waste, and aligning the team for maximum impact.