Technology: The Next Frontier
Marta Stiglin2021-08-17T01:50:47+00:00Many in-house agencies are embracing technology as a way to advance digital maturity.
The In-House Identity Crisis
Marta Stiglin2020-06-22T03:44:01+00:00Are we empowering in-house agencies to lead or relegating them to follow?
Who’s Responsible for an Ad Gone Bad?
Marta Stiglin2018-06-04T19:42:57+00:00The great debate gets reactivated—is insourcing the reason the Pepsi ad went bad?
Balancing Information & Inspiration
Marta Stiglin2023-04-12T10:26:13+00:00How to balance information and inspiration in crafting creative briefs.
Stop Talking and Start Doing
Marta Stiglin2018-05-15T19:22:37+00:00Hey in-house agencies, stop talking and show 'em what you’ve got!
From Order Taker to Business Partner
Marta Stiglin2018-05-15T19:25:09+00:00How to arrive at a place of increased cooperation and mutuality with clients.