Build It, Buy It or Both?
Marta Stiglin2026-04-23T03:22:28+00:00Five evergreen principles that help internal and external agencies collaborate more effectively and build high‑performing resourcing models.
Stop Talking and Start Doing
Marta Stiglin2026-04-23T03:15:02+00:00In‑house agencies add real value when they lead with insight, take initiative, and demonstrate their capabilities through meaningful action.
Can In-House Ever Be Great?
Marta Stiglin2026-04-23T03:12:39+00:00Great in‑house agencies don’t happen by accident—they define who they are, how they operate, and the value they deliver before someone does it for them.
The Shift In House
Marta Stiglin2026-04-23T03:09:51+00:00As companies rely more on internal agencies, success depends on early involvement, flexible mindsets, and collaboration with external partners.